Social Media is a very important aspect of modern
marketing. Not only does it allow individuals the ability to network and
discuss things amongst each other, but it gives businesses the capability to
extend their brand recognition and outreach to other markets.
Social media has become increasingly popular
among businesses. As a new technology that reaches out to many people, who are
the main consumers of products, businesses are looking to use social media more
often in their advertising and marketing practices.
Businesses have also begun using social media
sites for customer service tools as customers can contact customer service
representatives through the use of instant messages. Customers can also receive
support from websites to problems and solve issues they are having with their
products. Customers can connect with other consumers to inquire whether they
should purchase a product or not.
For example: "The latest issue about a
customer who purchased Amul Gold Milk and who found that it was not milk had
really created an awareness amongst people especially to be careful before
consuming such products. This was spread across the social networking sites
like Facebook,Twitter...The consumer service representatives approached the
above matter and gave their conclusions. Even though it was not right on the
part of Amul, we get to know how social media is able to access more people. The
statistic is that 'an angry customer will tell up to 20 other people about a
bad experience' , that is face to face. With the use of social media like
blogs, Twitter and Facebook, those 20 people can quickly become 20,000 or even
2,00,000” .Thus next time these people who would walk ahead to purchase such
products would think twice before buying and consuming them.
Thus Social Media serves as a great help to
mankind.With the evolution of new technologies using media in our day to day
life will help us to know and decide what's the best for us.
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